Staging is preparing the home for sale so the buyer can mentally move in. It is a method that incorporates depersonalization by removing personal items like family photos and brings in home decor and furnishings that make the prospective buyer feel at home in the space. It also helps create a vision for how the space could be used. Using neutral furnishings, and adding ‘life’ to the room by adding plants, and incorporating ‘home-y’ scents such as baked bread or cookies are easy ways to make a buyer feel at home in the space. On average, staged homes sell for 6.5% more than vacant homes in half the average days on market! The three
steps to success are:
Depersonalization, Staging, and Professional Photography. Depersonalization involves removing family photos and moving personal items and possessions out of sight. This helps buyers picture themselves in your home instead of being distracted by your stuff. Store your personal belongings in a storage facility, rather than stacking boxes in a room or basement. If you have already moved out, and your home is vacant, then staging can help set the mood and help buyers visualize how the space
is utilized. The last step is professional photography. 96% of potential buyers search online first, according to the National Association of Realtors. Professional photos make your listing stand out online. Our degreed photographer uses a DSLR camera (digital single lens reflex) with glass lenses for less distortion and supreme pixel quality over agents or homeowners who take smart phone
photos. Professional photographers know how to use light and perspective to make your home look its best!
Need help with staging or photography?
Our team is here to help! Contact The Shakofsky Team at 314-660-4202 or 314-336-1938